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Nama’a Development and Microfinance Foundation, in collaboration with the Nama’a Academy for Development and Microfinance, has concluded its training program titled “Leadership Skills in Promotion and Collection”, targeting 33 participants from regional and branch managers, their deputies, and operations officers.
This program comes as part of Nama’a’s ongoing efforts to enhance professional competencies and increase productivity, contributing to improved service quality in the development and microfinance sector.
The training included both theoretical and practical components, covering modern sales skills and seller types, customer objection handling, marketing stages and techniques, persuasion management, creating customer needs, and effective debt collection and recovery strategies. These sessions enabled participants to acquire advanced practical tools directly applicable to their work, enhancing their readiness and efficiency.
The course provided a valuable opportunity for Nama’a’s leadership teams to strengthen their knowledge and connect it with practical applications. Participants expressed their commitment to translating the skills gained into tangible performance improvements that would boost productivity and advance institutional excellence in the field of development and microfinance.
In the closing ceremony, Mr. Mohammed Al-Farran, Chairman of Nama’a Foundation and Nama’a Academy, expressed his pride in the participants’ professionalism and initiative throughout the training. He affirmed that such programs are a cornerstone of Nama’a’s capacity-building strategy, designed to elevate institutional professionalism and keep pace with rapid changes in the microfinance sector.
Mr. Al-Farran emphasized that investing in qualified human capital remains the true foundation of sustainable development, noting that Nama’a continues to improve its work environment and provide effective learning spaces that ensure continuous professional growth.
Mr. Tawfiq Al-Hakimi, Deputy Executive Director of Nama’a Foundation, also commended the high performance and positive spirit of participants, praising their dedication to skill development and institutional advancement.
Trainer Mr. Raed Al-Saqqaf highlighted the participants’ engagement and discipline, noting that the interactive atmosphere greatly enhanced the practical understanding of key concepts. He emphasized that Nama’a’s training environment reflects a professional model for capacity development in the fields of development and microfinance.
The program concluded with a certificate distribution ceremony held in an atmosphere of pride and appreciation, reaffirming the importance of sustaining such high-impact training initiatives.
