Completion of the 3rd Training Program on Brand Building and Visual Identity
With the support of UN-ESCWA, Nama’a Development and Microfinance Foundation concluded its 3rd training program in Brand Building and Visual Identity, with the participation of 16 aspiring entrepreneurs.
The program aimed to raise awareness about branding principles and equip participants with the skills to professionally develop their businesses for greater success and sustainability.
Key topics included:
* Understanding brand identity with local and global case studies
* Stages of brand development, from positioning and value proposition to audience analysis and competitor research
* Core elements of visual identity (logo, colors, symbols)
* Brand marketing strategies, customer experience, and trademark registration and protection
Mr. Mohammed Sheikh, Project Manager at Nama’a, praised the participants’ engagement, emphasizing the importance of branding for small business success. Dr. Yahya Al-Ashwal, Financial Director at Nama’a, highlighted the free courses offered by Nama’a Academy’s online platform in small business development, ICDL, graphic design, professional Excel, and English.
The trainer also commended the trainees for their dedication and eagerness to apply new concepts to their own projects.
All programs offered by Nama’a Academy are completely free, supporting economic development and promoting an entrepreneurial culture.
The training concluded with a certificate distribution ceremony, marked by a spirit of enthusiasm and achievement.
