Graduation of the 2nd Training Program on Brand Building and Visual Identity
Under the patronage of the United Nations Economic and Social Commission for Western Asia (UN-ESCWA), Nama'a Development and Microfinance Foundation, in partnership with Nama'a Academy, successfully concluded the second edition of its training program on Brand Development and Visual Identity.
The program brought together 24 aspiring entrepreneurs and focused on equipping them with the knowledge and tools needed to craft compelling brand identities and develop strategic visual communication aligned with market demands and growing competition.
Participants explored the fundamentals of brand identity, including designing logos, selecting color schemes, and developing cohesive visual elements that express their core values and resonate with their target audiences. The sessions included both theoretical insights and hands-on design workshops.
Mr. Mohammed Al-Farran, Chairman of Nama'a Development and Microfinance Foundation and Nama'a Academy, expressed pride in the participants' creativity and dedication. He emphasized the importance of strong branding in achieving success and reaffirmed Nama'a’s commitment—alongside ESCWA—to delivering high-quality programs that empower youth and entrepreneurs.
He also encouraged young people to take advantage of the free online courses offered through the Nama'a e-learning platform, covering essential entrepreneurial skills, along with in-person training programs in computer literacy (ICDL), English language, graphic design, and advanced Excel.
Course instructor Ayat Sharaf Al-Deen praised the participants' discipline and enthusiasm, highlighting how the blend of theory and practice allowed them to develop innovative, personalized brand concepts.
The training concluded with a certificate award ceremony, celebrating the participants' achievements in a vibrant and encouraging atmosphere. Many expressed their gratitude to ESCWA and Nama'a for this valuable opportunity, calling for the continuation of such initiatives to strengthen their skills and scale their projects.
